Monthly Archives: January 2014

Reflection on Retail Performance:Multichannel the big story of the Christmas season

By: Vera Ndecaj BA(Hons), BA(Hons), MBA, MCIPS, PGCert, FHEA Retail sales growth is being driven by the click of a mouse, rather than the ring of the tills (McCorquodale, 2013). According to the¬†British Retail Consortium (BRC) UK retail sales were … Continue reading

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